(RJR).Īcquisitions continued throughout the 1970s and 1980s, with RJR obtaining Burmah Oil and Gas Company and Burmah Oil Development, Inc. In 1970 Reynolds entered the energy business by acquiring American Independent Oil Company.
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In 1969 Reynolds acquired Sea-Land Service, Inc., the world's first and largest containerized freight operation. Reynolds purchased Hawaiian Punch fruit drink, Vermont Maid syrup, Chun King oriental foods, Patio Mexican foods, and other brands that were placed under subsidiary RJR Foods. Archer Aluminum, originally formed to produce foil for tobacco products, began making other consumer packaging products. Reynolds diversified its international tobacco operations, and in 1956 the company amended its charter to permit investment in nontobacco enterprises. In 1948 Camel cigarettes sponsored the Camel News Caravan with John Cameron Swayze, one of the first national news programs. When television took over American entertainment, Reynolds used this new advertising medium to reach a nationwide audience. Over the years Reynolds Tobacco produced other successful cigarette brands, including Winston, Salem, Vantage, and Doral. A larger replica, the Empire State Building, was later built in New York City. In 1929 the company's headquarters moved into the Reynolds Building, which was cited as the best new building of the year by the National Association of Architects. That year his company employed 10,000 people who worked in 121 buildings in Winston-Salem (the two towns had merged in 1913). By 1925 more than one-half of the cigarettes smoked in the United States were Camels. The label, drawn from a photograph of Old Joe, a dromedary from the Barnum & Bailey Circus, was famous throughout the nation. The public bought 425 million Camel cigarettes that first year, and four years later Camel was the most popular cigarette in the United States. Camel, a blend of burley and bright leaf tobaccos, with a touch of Turkish leaf for aroma and taste and a healthy amount of sweetener, became an astounding success. In that era most smokers rolled their own cigarettes, but Reynolds introduced four manufactured brands in 1913. Prince Albert was an instant success: production in the first four years went from 250,000 pounds annually to more than 14 million pounds.
After the turn of the century, Reynolds Tobacco produced one-fourth of the nation's flat plug chewing tobacco.Īnticipating an increase in the popularity of smoking tobacco, Reynolds introduced several new brands, including Prince Albert pipe tobacco in 1907. Duke's tobacco trust, but it went independent again when the trust was broken up in 1911. In 1899 Reynolds Tobacco became part of James B.
Reynolds Tobacco Company in North Carolina in 1890. Reynolds used his capital wisely to expand his facilities and buy out competitors. In the spring of 1875 he hired a few workers and produced 150,000 pounds of chewing tobacco that year.Īs his company rapidly grew, Reynolds experimented with using saccharin as a sweetener, although publicly he said that only the area around Winston could grow tobacco so "naturally sweet." He established a large sales force and almost continually brought in new, modern machinery to increase production. Reynolds bought a lot next to the tracks and built the "Little Red Factory," a two-story building that covered less area than a tennis court. Twenty-four-year-old Richard Joshua Reynolds moved from Virginia to Winston-population about 400-in 1874 and immediately recognized two commercial advantages: the town was the center of the new flue-cured tobacco market and was on a newly constructed railroad line. Reynolds Tobacco Company began as Reynolds Industries, a small tobacco company in what is now Winston-Salem.
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